some 36% of the global wholesale market (ITGLWF, 2012). Worldwide, the athletic footwear market in worth 17.012 billion US dollars wholesale. And at the retail level, it is worth some 25 billion US dollars. Within this segment market, Nike account for 34% of the 17.012 billion US dollars branded athletic footwear market (Author unknown, 2003). Nonetheless, according to many business specialists, the profitability of selling athletic footwear peaked around 1997 and is not likely to rebound soon (Just-style…
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