‘As someone who has hired coaches, been coached, now coaches others, and has run a viable business for the last two years, I can only say that I wish Aryanne had written her book sooner. While there are many business start-up texts, for the coach thinking of setting up on their own, this packs genuine, practical advice into every page and is likely to become a definitive reference. It will confront you with the truth about setting up on your own – and sometimes not pull any punches with that. It’s there to keep you focused, and is just as useful to read when you’re 12 months into your business as when you’re starting out.’
DAMIAN GRIFFITHS | Director VProfessional
Former IT Director Addleshaw Goddard and Eversheds
‘This is a book
The right of Aryanne Oade to be identified as author of this work has been asserted by her in accordance with the
Copyright, Designs and Patents Act 1988.
© 2009 Aryanne Oade
First edition 2009
First published in electronic form 2009
British Library Cataloguing in Publication Data.
A catalogue record for this book is available from the British Library.
ISBN 978 1 84803 315 3
Produced for How To Books by Deer Park Productions, Tavistock
NOTE: The material contained in this book is set out in good faith for general guidance and no liability can be accepted for loss or expense incurred as a result of relying in particular circumstances on statements made in the book. Laws and regulations are complex and liable to change, and readers should check the current position with the relevant authorities before making personal arrangements.

CONTENTS
Acknowledgements
Note from the Author
About the Author
Overview

ix xi xiii
1

Chapter 1

Running Your Own Coaching Business
Why do you want to coach?
Why do you want to be your own boss?
The upsides of working as your own boss
Enjoying the rewards

6
6
8
9
11

Chapter 2

Defining Your Coaching Offer
You are your own product
Describing your coaching offer
Structuring your coaching offer
Differentiating your coaching offer
Defining your