Most of TheSpark's users were high school and college students. To increase the site's popularity, the creators published the first six literature study guides (called "SparkNotes") on April 7, 1999.[1][4][5] In 2000, the creators sold the site to iTurf Inc. The following year, Barnes & Noble[5] purchased SparkNotes and selected fifty literature study guides to publish in print format. When Barnes & Noble printed SparkNotes, they stopped selling their chief competitor, CliffsNotes.[6] In January…
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