manager for “Cocoa Delight” a chain of gourmet chocolate stores in Melbourne. According to case study, I must complete a viability report for each of the marketing opportunities. The cocoa Delight has target to open 100 stores in Australia till 2016.For that they try to examine the two way either franchising or joint venture partner. The ceo help to provided with consultant report for the franchising option. They got proposal from the haigh’s chocolate on the joint venture option. A. COST AND…
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