DEVELOP ORGANISATIONAL MARKETING OBJECTIVES UNIT-1 TASK-1 In case study we have to appointed the new marketing manager for “Cocoa Delight” a chain of gourmet chocolate stores in Melbourne. According to case study, I must complete a viability report for each of the marketing opportunities. The cocoa Delight has target to open 100 stores in Australia till 2016.For that they try to examine the two way either franchising or joint venture partner. The ceo help to provided with consultant report for the franchising option. They got proposal from the haigh’s chocolate on the joint venture option.
A. COST AND BENEFITS: 1. As per the IBIS report, the rate of interest are rising in very short period but expected to level out at These forces are continually in a state of change. Interest rates are in fact rising which is political analysis for the Cocoa delight. 3. Legal ethical requirements for the organization to address sustainability issues: A government focuses mostly on the environmental issues of waste management and energy conservation. With the new law, they find new way to provide customers with what they want, without the high electricity usage. Second issues that the government is looking at is having the country of manufacture clearly states on imported products although at present the government is allowing the industries to self regulate rather than pass laws.
4. The organizational strategy also can affect on current marketing activities. The customer loyalty lists had achieved a total of 34,500 and survey indicates that 58% of people in the targets market recognize the cocoa delight brand and what it represents. 5. Now we need to analysis current key products or services and major markets for strength, weakness, opportunities and threats. Creativity and innovation is the main strength of the success of Cocoa beans at prices that customers believe represent value for them but also provide the organization with the required margin and financials returns. OPPORTUNITIES: they have opportunity to save money by gaining a wider geographic benefits and choosing media with a national reach. THREATS: Cocoa delight’s competitors are selling
Related Documents: Organizational Marketing Objectives Essay
------------------------------------------------- ------------------------------------------------- MEASURING ROI OF MARKETING COMMUNICATION MKTG 5200 Eric Halpenny Thomas Charnock March 12, 2013 TEAM CLASS LEADERSHIP REPORT What is Marketing ROI Marketing ROI is the measurement of the impact of marketing activity on target business objectives (sales, profit, etc.) and is fundamental to clearly understand where to increase or decrease advertising investment. It asks two fundamental…
entrepreneur is willing to pursue opportunities in situations others view as problems or threats. Week4. Planning process Planning is the process of setting objectives and determining how to accomplish them. 1. Define your objectives. Identify desired outcomes or results in very specific ways. 2. Determine where you stand in relation to objectives. Evaluate current accomplishments relative to the desired results. 3. Develop premises regarding future conditions. Try to anticipate future events. 4. Analysis…
Marketing Management, 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the…
1.1 Explain strategic contexts and terminology – missions, visions, objectives, goals, core competencies with respect to Xiaomi Inc. (AC 1.1 : Explain strategic contexts and terminology – missions, visions, objectives, goals, core competencies) Introduction: XiaoMi is a smartphone company which is a rage in China: its Mi branded its handsets which sports a highly and customized in which the Android deployment (called MIUI), which are linked to a range of cloud services provided on top of the handset…
Chapter 1 p Key Learning Points The marketing concept. Organizational philosophies about marketing. Importance of being customer focused. Marketing manager s job. manager’s job Organizational forms of marketing. How marketing is changing. Copyright 2007, Prentice-Hall, Inc. 1-2 Marketing and the Job of the Marketing M M k ti Manager What is Marketing? Take a moment to think about the word “marketing” and the type of people who help to market a service. Which of the hotel employees listed…
strategy can be identified as part of an organizational framework built around the company’s vision and core values. Several alternatives are available to an organization looking to maximize growth potential. This report will evaluate those alternatives and provide recommendations for establishing long-term and short-term objectives. Home Depot’s balanced approach to strategic management provides managers with four tangible methods for translating organizational strategies into operational processes…
1. Organizational behavior (OB) is the application of knowledge about how people, individuals, and groups act in organizations, in order to achieve the highest performance and dominant results; in a basic description the actions of other people. It may cover topics such as organization structure, conflict resolution, motivation, careers, leadership, group dynamics, organizational development and decision making. Organizational behavior is an academic discipline concerned with describing, understanding…
ISYS90045 – Assignment 1 Assignment 1 What leads to deploying marketing analytics and the results that come from it Dejan Tasevski, ID: 632367 Contents 1. The paper ……………........................................................................................................3 2. The Research Question .................................................................................................3 3. The Method ...............................................................…
Individual Organizational Structure Paper Monique Carr MGT/230 May 2, 2013 Dr. Sherrie Bedford Organizational Structure Paper Sam’s Club is the one largest retail industries in the world. Sam’s Club controls over 50 percent of the retail grocery and consumables business in the United States, which certainly makes them the largest wholesale retailer in the country. One important reason for Sam’s Club success is the way it is structured and organized. More specifically, Sam’s Club organizational…
