On any given day we as people come across advertisements in 500 million different forms a day to entice us to want or desire the product they’re offering, on the internet, listening to the radio, watching television, shopping inside department stores, even just walking or driving down the street they’re confronting us. By using female and male models usually advertisers are telling us what we should do, what we should want and desire and how we feel if you don’t attain those products. Most of all, I see the advertisers using genders as an outlet to attract certain audiences. Advertising agencies spends millions of dollars on how they depict male and female models in stereotypical ways to attract a broader audience. In the magazines I choose for this essay like Vogue and cosmopolitan those ads use top models and expensive props to stay in trend in pop culture today. We as consumers look at these magazine ads and it make us desire to have these things and can create a cultural idea of what the genders’ role is or how they should act. Traditionally men and women in magazines decades ago were stereotyped gender roles to what society wanted the consumers to think how it should be, men the dominant and powerful one, and the women submissive molly homemaker, todays times have changed as I search for ads noticing women as they’re depicted as the reverse role to the powerful and dominant one in the fashion ads. Some of the fundamental techniques that advertisement companies use is positioning of the models and props when designing their advertisement to attract more viewers. In an ad for Vogue advertising Burberry their bodies are more in a sexual position, dominant on his part as he wraps his arm around her neck, his hand slightly touching her thigh with one leg up as if it is effortless to be sexy and desirable, and he manipulates the position to portray power on the contrary she is the one actually holding the power. She is posing as if she enjoys being taken control; however she is allowing him to hold her that way while she is embracing him. She is also in the forefront of the shoot covering most of his outfit while perfectly selling her outfit with her seductive pose and alluring eyes. This advertisement is saying you can be sexy, attractive, desired, powerful, and successful in these designer clothes. Also, by using beautiful people helps create a connection with the product and the consumer because by buying this might make you feel as beautiful as the person in the ad. This advertisement is for both male and female audiences but, the female is the dominant one. In contrast, there was an ad in the National Enquirer for cigarettes with a couple portraying to be happy. Both male and female were cuddled up on the beach under the moon light. She was leaning in on him and he had his arm around her shoulder, covered up by a blanket enjoying each other’s time with cigarettes in hand. There was no dominant person in this ad, both seemed to be equal. Both advertisements are alike because they models are in intimate settings although one ad is very more powerful with their body positions giving a strong posture and giving some attitude, yet in the cigarette ad they are laid back carefree, and looks like they’re enjoying their conversation happily. The last advertisement I want to discuss is from Cosmo as well as they use a male and female music artist as models advertising makeup. This ad is very rock and roll themed with the female model almost crawling on the motorcycle with her breast very exposed, her back arched so her figure looks voluptuous and desirable. Even though she isn’t in the center of the frame her positioning seems to be more dominant maybe, because she is in the forefront and majority of the shot is on her. Now the male is standing behind her flexing his muscles holding an oversized lipstick prop. His position is to support her and the product. Even though this ad is selling makeup the sex appeal stood out
Childhood Obesity The most important aspect of publishing research is the credibility of the researcher and the sources from which the author collects data. Without credibility it is impossible for the reader to trust the information in the article. Throughout the article, “Childhood Obesity,” the researcher, Secretary Kathleen Sebelius, presents surveys from other researchers who have conducted studies on childhood obesity. She covers different possibilities of the source of childhood obesity…
Childhood Obesity Demographic HCS/490 January 27, 2013 Childhood Obesity Demographic Childhood obesity is a public health problem that has become increasingly more serious in the United States. Childhood obesity is a condition where excess body fat negatively affects a child's health or wellbeing. A person is considered overweight if he or she has a body mass index (BMI) greater than 25 kg/m2; a BMI of greater than 30 kg/m2 is considered obese. This growing overweight…
241-803 Childhood Obesity Did you know that in today’s society obesity is threatening the health of not only adults but of our future, our children? “For the first time in U.S. history our children’s lifespan is shorter than their parents” (Olshansky SJ, Passaro DJ, Hershow RC, et al, 2005). Obesity is increased body weight caused by excessive accumulation of fat. This is an ongoing issue that has intended to be corrected for several decades. There are many problems that can lead to childhood obesity;…
the Causes and Effects of Childhood Obesity ENG 122 English Composition II August 13, 2012 Understanding the Causes and Effects of Childhood Obesity Introduction Is it difficult to escape the fate of becoming obese with high calorie foods and snacks available around every corner at vending machines, fast food restaurants, convenience stores and even at home? There is much controversy on obesity being a choice rather than an uncontrollable lifestyle. How does obesity occur? What are the causes…
Facts and figures of childhood obesity in New Zealand Childhood obesity Statistics from: http://www.health.govt.nz/nz-health-statistics/health-statistics-and-data-sets/obesity-data-and-stats Surveyed 2012/13 by the New Zealand Health Survey 1 in 9 children (aged 2-14) were obese (11%) A further 1 in 5 children were overweight (22%) 19% of Māori children were obese 27% of Pacific children were obese Children living in the most deprived areas were 3 times as likely to be obese as children…
Obesity is an epidemic that is sweeping the nation and growing exponentially. Currently more than 500,000,000 adults worldwide are suffering from obesity. Most people look at obesity as only being caused by overeating, but there are many other factors that contribute to the spreading of obesity. One in particular is technology. Between the last 100 years and now technological advances have played a big part in the climbing obesity rates and will continue to do so in the future. In the past, many…
EXAMPLE (CHILDHOOD OBESITY) A “Big” Problem: The Causes, Effects, and Prevention of Childhood Obesity Childhood obesity is not just an issue in the United States- it is an epidemic. The number of overweight and obese children in America has increased very rapidly over the past years, and we can’t slower it down unless we do something about it. A fast-food craze has started in the United States, consequentially leaving a trail of poor nutrition in its wake. Fast-food corporations…
Childhood Obesity in American Teens and adolescents... Obesity means an excess amount of body fat. No general agreement exists on the lowest definition of obesity in children and adolescents, unlike standards for adults. Nevertheless, most professionals accept published guidelines based on the body mass index (BMI) -- modified for age, pubertal stage, and gender -- to measure obesity in children and adolescents. Others define pediatric obesity as body weight at least 20% higher than the healthy…
Obesity and its health effects Manpreet Kaur Sheridan College Obesity and its health effects Obesity is the condition of being very fat or overweight; corpulence (Dictonary . com, n.d.). Obesity is a medical condition which is defined as excessively high amount of body fat in relation to lean body mass. Although many individuals are uncertain about the increasing statistics associated with obesity. The prevalence of childhood obesity is rising and so is the steady incline of comorbidities in young…
Reflective Essay on Childhood Obesity PSYC 100 Tasha Mac University of Maryland Childhood obesity is a major concern for parents, teachers, and the medical community with differing philosophies and theories on causes and prevention. Inactivity, genetics, technology and parenting attitudes and beliefs are factors which contribute to childhood obesity. Peer pressure and social circles also create an epidemic of children overweight or obese. Intervention…