Chapter 2: Strategy Strategy is the definitive tool for building, communicating, and maintaining the direction of a business. The intention of strategy is to take the basic ideas of a business, such as those reflected in the vision, mission and values, and to express them in operational terms (terms useful for analysis and action). Strategy can be thought of in terms of four related components: goals, product market focus, value proposition, and core activities. l. Goals: What does the business…
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