Class: 2:00-3:15

Chapter 4

Question 1:
In many ways business writing is easier than academic writing, yet it still requires hard work, especially from beginners. But following a process, studying models and practicing the craft can make nearly anyone a successful business writer and speaker. This book provides all three components: process, products (models), and practice.

Question 2:
The 3-x-3 writing process might work in a typical business situation. Suppose you must write a letter to a department store buyer about jeans order that your company cannot fill the first phase prepares you to write and involves analyzing, anticipating and adapting in the situation you decide to focus your letter on retaining the order. Persuading the buyer to accept a different jeans model can best do. You anticipate that the buyer will be disappointed that the original model is unavailable. What’s more, she will probably be reluctant to switch to a different model. Thus, you must find ways to adapt your message to reduce her reluctance and convince her to switch.

Question 3:
25% from the time you spent is on writing.

Question 4:
Team-written documents are necessary for projects that are big, have short deadlines and require the expertise or consensus of many people. Businesspeople sometimes collaborate on short documents such as memos, letters, information briefs, procedures, and policies. But more often teams work together on big documents and presentations.

Question 5:
1) Importance of the message
2) Amount and speed of feedback required
3) Necessary of permanent record
4) Cost of the channel
5) Degree of formality desired
6) Confidentiality and sensitivity of the message

Question 6:
Visualizing and anticipating your audience is a pivotal step in the writing process. There are some questions will help you profile your audience. How much time you devote to answering these questions depends greatly on your message and its context. An analytical report that you compose for management or an oral presentation before a big group would, of course demand considerable audience anticipation.

Question 7:
1) Spotlight audience benefits.
➢ 
 For example, the warranty starts working for you immediately

2) Cultivate the “you” view.

➢ For example, your account is now open

3) Be conversational but professional.
➢ For example, your report was well written, not your report was totally awesome

4) Express thoughts positively.
➢ 
 For example, you will be happy to, not you won’t be sorry that

5) Be courteous.
➢ 
 For example, please complete the report, not you must complete the report!

6) Strive for bias-free language, avoiding gender, race, age, and disability biases.
➢ For example, office workers, not office girls.

7) Use plain language and familiar words.
➢ For example, salary not remuneration

8)Employ precise, vigorous words.
➢ For example, fax me, not contact me

Question 8:
Sender-Focused
➢ We are requiring all staffers to complete these forms in compliance with company policy.
➢ Because we need more space for our new inventory, we are having a two-for-one sale

Receiver-Focused
➢ Please complete these forms so that you will be eligible for health and dental benefits.
➢ This two-for-one sale enables you to buy a year’s supply of paper, but pay only for six months’ worth.

Question 9:
“I” and “We” View
➢ We take pleasure in announcing an agreement we made with HP to allow us to offer discounted printers in the student store.

“You” View
➢ An agreement with HP allows you and other students to buy discounted printers at your student store.

“I” and “We” View

➢ We are issuing a refund.
➢ I have a few questions on which I would like feedback.

“You” View


➢ You will receive a refund.
➢ Because your feedback is important, please answer a few questions.

Question 10:
Sever, Cabin attendant, lead workers

Question 11:
Will you please use