The Big Data Challenges Robert Phillips CLIFTON HOWELL CIS 500 Information Systems Decision Making 01/25/2014 In order to maintain a competitive edge in a global market, the Volvo Car Corporation, an automobile manufacturer based in Sweden, realized that they needed to harness data throughout the life span of their vehicles. Initially, Volvo IT personnel deployed dedicated data marts, or data warehouses, to store the data streaming in from various sources (Teradata, 2011). However, they…
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