Korea is an “ideal” market for American fast food chains, however I do believe some limited success could be seen there with alterations to the products and services. 2. If you were Matthew Wolf, would you recommend his company to pursue the South Korea market at the present time? The information presented in the case study has led me to believe Wolf should not enter the market at this time. To begin, Mr Wolf and his team need to be highly educated on the location, culture, people, habits, traditions…
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