Sales Management Case 6 Arapahoe Pharmaceutical (pg. 371) John Zeigler faced several new challenges and opportunities with his promotion to the Dallas district. John realized the duality of his role as a member of management and of the field sales force. Luckily, Johns new district was productive, operating efficiently, and staffed with well-trained sales reps, and he was not expected to “sweep the district clean” and make radical changes. The biggest challenge he faced was the learning curve with…
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