A Strategic Management Case Study on
CVS Caremark Corporation

By: Carter Vaillancourt, Megan Land, and Emily
Michaud
UMFK

Company Overview
•A brief history of CVS
•Existing Mission and
Vision
•Existing Strategies
•New Mission and Vision

Overview

External Assessment
•Industry Analysis
•Opportunities and
Threats
•EFE Matrix
•CPM Matrix

Internal
Assessment
•Organizational Structure
•Strengths and
Weaknesses
•Financial Condition
•IFE Matrix

Strategy
Formulation
•SWOT Matrix
•Space Matrix
•Grand Strategy Matrix
•Matrix Analysis
•QSPM Matrix

Evaluation
Balanced Scorecard
CVS Caremark Update

Implementation
•Projected Financials

Strategic Plan for the Future
•Objectives
•Strategies

Company Timeline
 The CVS name was used for the
first …show more content…
0.04

2

0.08

People 65 years of age or older fill more than 25 prescriptions annually on average, 3 times the national average

0.06

2

0.12

As baby boomers age, approximately 70 million Americans will turn 65 in the next 20 years

0.06

3

0.18

It is estimated that by 2014, 8 out of the top 10 drugs in the U.S. will be specialty drugs, where expenditures are expected to rise to $100 billion

0.04

3

0.12

Medicare part D market is expected to grow 8.5% annually from 2010 to 2020

0.05

2

0.1

3

0.15
0

0.04

3

0.12

Potential government intervention in health care after election in 2012
Imminent introduction of generic brands lowering the margin

0.06
0.06

2
2

0.12
0.12

CVS’ is behind Wal-Mart by nearly $140 billion in market cap

0.07

3

0.21

CVS’ additional competitor Walgreens is behind them by a market cap of roughly