the last decade, the Haier Corporation has been strategically invading the US household appliance market. Under the leadership of its CEO, Zhang Ruimin, Haier is now the world’s largest maker of refrigerators, air conditioners, washing machines, and dishwashers, etc. While operating plants in 13 countries and selling to 160 countries, Haier’s sales reached $23.60 billion last year, and is presume to grow another 15% - 19%. US appliances makers Whirlpool and General Electric should be scared. The…
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