Business Plan for Incase Essay

Words: 10934
Pages: 44
MODERN LIFESTYLE ACCESSORIES

BUSINESS PLAN 2012

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TABLE OF CONTENT
CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision & Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data& Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETING MIX Pricing Price Range Pricing Strategy Novita Setiawan Novita Setiawan 46 49 Novita Setiawan 43 Kartika Sie Kartika Sie Kartika Sie Valencia Arifin Kartika Sie Novita Setiawan Kartika Sie Novita Setiawan 21 22 24 30 32 33 34 38 Novita Setiawan
The team behind INCASE are young and dynamic who are passionate about style, and we believe everyone deserves the good design and quality at an adorable price. Our team consists of creative individuals with distinguished technical expertise and hands-on experience in design and manufacture. Customers of INCASE will be able to express their personalities with confidence, and definitely in style. In the future INCASE believe will be in line with technology and fashion sense.

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VISION & MISSION

VISION To be number one lifestyle brand for fashionable and functional gadget accessories.

MISSION By offering new idea for accessories design with good quality and reasonable price and giving customer personalize product to feel the exclusivity of our brand with specific color statement.

BUSINESS PLAN 2012

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SWOT ANALYSIS
STRENGTH Good quality Fashionable design Functional goods Reasonable price Wide range product Variations on materials WEAKNESS Low brand awareness New brand concept for fashion lifestyle Limited distribution channel OPPORTUNITIES High demand of clutch and laptop bags Expand the brand outside Jakarta Expand the brand outside Indonesia Make an online store so people outside Indonesia THREATS Lower customer’s spending on bags Easily copy by other competitors Competition from higher end brand

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BUSINESS PLAN 2012

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