Business Model and Strategic Plan, Part I
Connie Berg
BUS/475
September 29, 2014
Dr. Abdel Mahdi Al Husseini

Business Model and Strategic Plan, Part I
In the world of computers, software, and digital devices innovation is the key to having the upper hand. When it comes to staying ahead of the competition Hewlett-Packard Development Company LP has figured out a way to stay at the top. As one of the lead runners in the world of technology Hewlett-Packard has established itself in the global market and continues to advance. They are a large manufacturer of computers and servers, as well as printers and other technology based services. Their share of this market is approximately 24% and as the largest manufacture of computers in the
Vision The vision of the Hewlett-Packard division that is responsible for the HP One software is to expand this software to include sales to other users. This means that the company would proceed with the idea that all those that use the internet should have quality protection, even if they do not have a Hewlett-Packard computer. With this in mind they are striving to maintain excellence from the start. With this their product will show how well it protects its users with no initial financial risk. The customer that buys a new Hewlett-Packard computer will be able to use the program at no charge for the first year. This will begin to show the users of other security software that HP One can protect them just as well or better on their computers for a reasonable price. However, because this is a Hewlett-Packard software they will make the annual cost for HP One less for those that purchase their computers. This is right in line with one of the company’s primary objectives, customer loyalty. Hewlett-Packard believes “We earn customer respect and loyalty by consistently providing the highest quality and value.” (Hewlett-Packard Development Company, L.P., 2014, p. 1).
Value
The value of this new product is what it can do for customers. The aim to protect all computer users is important to Hewlett-Packard and they take this very seriously. With a quality product that the company stands behind they will put the same quality and attention into the development