Table of Contents
Introduction: 2
Task 1 3
1.1 Explaining Strategic Contexts and Terminology – Missions, Visions, Objectives, Goals, and Core Competencies of Mulberry: 3
1.2 Review the Issues Involved in Strategic Planning: 4
1.3 Explaining Different Planning Techniques: 6
Task 2 8
2.1 Producing an Organizational Audit for Mulberry: 8
2.2 Carrying out an Environmental Audit for Mulberry: 9
2.3 Explaining the significance of stakeholder analysis to Mulberry: 11
Task 3 13
3.1 Analyse Possible Alternative Strategies Relating to Substantive Growth, Limited. Growth or Retrenchment for Mulberry: 13
3.2 Select an appropriate future strategy for Mulberry Company: 15
Task 4 17
4.1 Compare the roles and responsibilities for strategy implementation
Product Development: The current merchandises are required to be changed and new ideas must be established. Leading novel additional sorts’ products by Mulberry has positively grabbed the consideration of the fashion lover shopper.
Market Development: Increasing the present market and vending more goods to the consumer will increase the market portion. This might be alternative strategy assumed by Mulberry.
Diversification: The Company can familiarize a complete innovative sort of product different from the current one and upsurge the development by appealing customers.
When to plan:
Planning is primarily fixed when organization is subjects a fresh business expansion product or services. Firsthand investments are convoluted in not the same areas than they want to progress these strategic plan.

Informal Planning:
It's paramount to order short stipend destinations of the affiliation. Easy imagining is that the technique whiles the director or preeminent of a get together develops a spark with nobody recognized structure and unbending affiliations (Grant M. R. 2010). Sure as blasting moment things supervisors utilize this methodology while it’s restrictively paramount to imagine any endorsed structure of near up with or the timetable for considering isn't sufficient.
Who should be Involved:
Both internal and external stakeholders are involved in strategic planning. They are the main machinists of the whole business plan.

1.3 Explaining Different Planning