Apple is a wholesaler supplying iPhones, laptops, iPad, iPods and computers. The company has its own retail outlets which are quite popular among customers, and also have a website in which sales can be made through. Apple uses different methods to communicate with its customers. Thus the company’s success depends to some extent on how effectively they communicate with them. The website is the company’s main communication method with its customers so it is vital that is content is correct, regularly updated, and represents the company accurately.
Apple website should, and it does, include all the details and information about their products; their existing products, new products, or releases to be made in the near future. The website contains a lot of information about how products work and how customers can best explore them. For example, they constantly update information on new system releases, namely iCloud and its famous iOS software. Such information is not only displayed as written texts on the website, but also through engaging videos and eye catching images.
Steve Jobs believed in the power of simplicity, on many occasions he stated that “Apple sells products with simple user interfaces” and looking at the iPhone with its single button, he added “customers repay the company with seemingly undying loyalty”. This simplicity highlighted by Jobs is evident in the company’s website, as it is easy to navigate and understand.
There are many different features used in the company’s website and these are: the use of images, the use of fonts, and the page layout. The use of images can enhance a communication to an audience, as we tend to remember more of what we see than what we hear, therefore showing images is a better way of communicated the message to the public, and also helps the audience remember the message.

The best way to communicate through images are to: Ensure the images are relevant to what is being sold or presented, make sure the colours are Co-ordinated, prevent them from being too distracting. These ways will make sure your images gain impact, which will make sure most of your audience will give attention, illustrate the point being made loud and clear, explain something more clearly and make a point very strongly. Fonts are a design for a set of characters a font is the combination of typeface and other qualities, such as size.
By having all these different components, the website conveys planned messages to customers. By using a simple design throughout the web page, customers get the feeling that Apple indeed prioritises customer satisfaction and wishes to improve the experience of customers by making it simpler and more convenient. This links to a statement put forward by Steve Jobs – “if you could make something functionally simple and beautifully designed, people would have to have your product”. The combination of fonts and colours on the website also communicate that Apple appeals to a wide range of customers and takes into consideration the demands of a mass market, as opposed to a niche.
Using an official website to communicate with external customers has so far been effectively carried out by Apple, taking into account the large number of people who have access to the website, and prefer going online to find more about products and about the business as a whole.

A mission statement is simply short written text which states the business visions and goals for the future of the company. Apple’s mission statement is: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them" -Steve Jobs.

More recently, the following statement was released: "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online. Apple has reinvented the mobile phone with its revolutionary iPhone and