tuck-in brand. Bob Littlefield, Glenmeadie’s division president, has recently joined the company. Whilst attending a Tastemakers gathering in New York, he has the opportunity to witness one of his CMO’s (Nevin Wallace) marketing strategies. New features also include interactive corners and a call centre. According to research these front-end techniques (aimed at creating a personal connection between customers and the brand) have resulted in an increase in sales. This is mostly due to brand loyalty…
Words 2051 - Pages 9