fructose corn syrup). They add their contribution to the concentrate, package up the final concoction, and deliver it to the final customers, mainly supermarkets, fountain outlets, vending machines, mass merchandisers, convenience stores and gas stations. Because bottling plants are capital-intensive and include major variable costs, such as labor and overhead, concentrate producers began to franchise the bottling business. 2. The bargaining power of the supplier in the concentrate business…
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