Coco-Cola and PepsiCo
The Change Analysis and Images of Change

Johanna M. Brooks
HRM 587: Managing Organizational Change

Assignment: The “Images” section focuses on the six different images of managing change and how each “approach” to change effects all that follows in its implementation and continued support. Download the “Week 2 Project Images Grid” from doc-sharing. Pick three of the “images of change” explained in the Week 2 lecture from the grid, and analyze how those particular “images” would affect the ensuing diagnosis and implementation in your two selected companies on their change plans.
Here’s what to do:
1. Working with the information that you provided in your topic proposal, and any feedback you have
Guth struggled to make Pepsi a success. In 1940, the first advertising jingle was broadcast nationally and it boosts sales of Pepsi substantially.
Origination of Coca Cola
John Pemberton of Atlanta, Georgia Pharmacist invented a concocted Coca Cola formula in a brass kettle in his backyard. The beverage was originally sold as a tonic and it contained extracts of cocaine as well as caffeine rich kola nuts. http://inventors.about.com/od/cstartinventions/a/coca_cola.htm The first soft drink was first sold to the public at a soda fountain in Jacob’s Pharmacy in Atlanta on May 8, 1886. In 1887, Asa Candler bought the Coco Cola formula from inventor John Pemberton for $2,300. By the late 1890’s through aggressive marketing and advertising Coco Cola was one of America’s most popular fountain drinks. Coco Cola increased syrup sales by over 4000% between 1890 and 1900.
Today both mega-companies are very profitable and selling consumers nationwide a portfolio of carbonated drinks, juices, ready-mix teas, coffee drinks, isotonic sport drinks and bottled water. However the course of change in their industry has not been easy to deal with due to internal and external pressures from stakeholders. The manner in which Coco Cola and Pepsi has addressed challenges in the marketplace and implement change within their organizations has been fundamental for both companies to remain competitive and profitable in the marketplace