developed a brand that brought in $65 million as of 2011. This indicates that there is a significant market for the wide variety of Kardashian-branded products that include apparel, fragrances, skin care, tanning lotions, jewelry, candles, and expensive bottled water. After all, what is a brand? It’s a shortcut to purchase comprised of two main components – (1) a target audience that has a need and (2) an image of the product that fills that need better than competitors. As long as the Kardashians have…
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