model (bargaining power of suppliers, buyers, threat of new entrants, threats of substitutes and existing competitors). The tools used for internal analysis include MOST (mission, objectives, strategy, tactics) analysis, BCG (Boston Consulting Group) Matrix also called Boston Box and helps in identifying the current strengths and weaknesses of product portfolios in the context of market share and market growth. Once internal and external environment have been analyzed they can be put together in SWOT…
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