if they want to see a return on investment. Next, they should be defined more specifically in their target markets. Coca-Cola separates its markets as “India A” and “India B”. This is too broad and lacks focus. We can differentiate demographics by gender, race, age, interests, job, and location. Then, Coca-Cola entered the market at a wrong time because they had to agree to abide by all of the Foreign Investment Laws of that year. To avoid having to sell its 49% stake though, Coca-Cola should have…
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