messages. Dan Beaudry’s book, Power Ties, provides a good overview, pointing to a paradigm in which the employer is the “buyer” and the candidate is the “seller.” The U.S. style is open and friendly, but there are certain formalities to remember. II. Build your brand. Your brand, or your value proposition, is your unique set of skills and qualities. We will help you to communicate a personal brand that connects your abilities to organizations’ need for global talent. This is a critical first…
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