Why Balenciaga chose the young Alexander Wang to be its new creative designer
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Date Thesis Statement Through an exploration of Balenciaga's collections both before and after the hiring of Alexander Wang as the company's Creative Director, in addition to an analysis of Balenciaga's company history and goals, this research will prove that Alexander Wang, though seen as a young and innovative designer, was hired by the fashion house to uphold and strengthen rather than alter Balenciaga's already founded stability. Introduction Balenciaga is a well know fashion house which was founded by the Basque designer, Christobal Balenciaga in 1914.The fashion house was well known for its famous elegant dresses and its His manufacturing experience was also put into consideration during the selection of Nicolas Ghesquiere’s successor. Balenciaga fashion house clearly needed new designs and also a totally new direction in the fashion industry and thus went on to hire Mr. Alexander Wang to fulfill this decision. Mr. Wang’s designs which include knitwear’s, short dresses, shorts and sweatshirts are seen as one of the best street designs in the world and the Balenciaga management wanted to include this in their clothing line with Alexander Wang was to spearhead this project. According to the chief executive officer of Balenciaga fashion house, François-Henri Pinault, hiring a young American designer into the Paris based fashion house would completely change the face of Balenciaga clothing line. He described Mr. Alexander Wang as a young fashion designer who has built a successful business empire with his commercially appealing designs . He further acknowledges Mr. Wang’s ability to create and manage his own fashion design company despite his young age. In a recent interview after Alexander Wang was chose as the lead creative designer for Balenciaga Fashion House, Henri Pinault explained that the company needed a new focus on a cult of personality. He further explained that they chose Mr. Wang because was his ability to create great designs based on his own lifestyle .He also explained that
Taylor Morton Rosalind Cummings-Yeates Fashion Journalism Balenciaga Fashion Review As lights dimmed, dry ice appeared from the bottom of the octagon shaped French tile floors as fashion favorites and A-list celebrities took to their upholstered satin black seats. The guest list was gleaming. Linda Fargo, Carine Roitfeld, and even Kimye and baby North all had reserved seats in the front row anxious to see what Alexander Wang produced for his ready-to-wear collection for next Spring and Summer…
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