Chapter 8

SocialMedia
Media
Social

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Chapter 8 1

Learning Objectives
1.
2.
3.
4.
5.
6.

Identify seven key social media points
Examine social networks in business
Review information and media sharing
Discuss the use of blogs in business
Learn how businesses use microblogs
Discover how to contribute to wikis

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Chapter 8 2

Writing Strategies for
Social Media

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Chapter 8 3

Social Media
Content
Use aa Conversational
ConversationalApproach
Approach
Use
Avoid Lectures
Lectures and and Sales
Sales Pitches
Pitches
Avoid
Write Informally,
Informally, Not
Not Carelessly
Carelessly
Write
Create Informative
Informative Headlines
Headlines
Create
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Chapter 8 4

Social Media
Content
Get Involved
Involved and and Stay
Stay Involved
Involved
Get
Avoid Blatant
Blatant Promotional
Promotional Efforts
Efforts
Avoid
Be Transparent
Transparent and and Honest
Honest
Be
Think Carefully
Carefully Before
Before You
You Post
Post
Think
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Chapter 8 5

Social Networks

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Chapter 8 6

Types of Social
Networks

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Chapter 8 7

Business Communication
Uses of Social Networks

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Chapter 8 8

Business Communication
Uses of Social Networks

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Chapter 8 9

Business Communication
Uses of Social Networks

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Chapter 8 10

Business Communication
Social Network
Strategies
Message
Types

Online
Presence

Valuable
Content

Community
Building

Existing
Dialogues

Promotion
Efforts

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Consistent
Personality
Chapter 8 11

Information and Media
Sharing Sites

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Chapter 8 12

User-Generated
Content

Valuable to Users
Easy-to-Use Format
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Chapter 8 13

Media Curation
Sites
• Collecting
• Republishing

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Chapter 8 14

Community Q&A
Sites

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Chapter 8 15

Blogging

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Chapter 8 16

Effective Blogs
• Personal Style
• Authentic Voice
• Timely Information
• Interesting Topics
• User Participation
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Chapter 8 17

Blogs in Business
• Social Media Hub
• Team Projects
• Company News
• Customer Support
• General Public and Media
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Chapter 8 18

Blogs in Business
• Recruiting Employees
• Policies and Issues
• Crisis Communication
• Market Research
• Brainstorming for Ideas
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