Chapter 1
AchievingSuccess
Success
Achieving
ThroughEffective
Effective
Through
BusinessCommunication
Communication
Business
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Chapter 1 1

Learning Objectives
1. Understand why communication matters 2. Define professional communication
3. Assess business communication issues
4. Explore the communication process
5. Review communication technology
6. Investigate ethical communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 2

Understanding Why
Communication Matters

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Chapter 1 3

For Your Career
• Pursue Ambitions
• Express Ideas

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Chapter 1 4

For Your Company
Marketplace
Marketplace
Ties
Ties

Conversations
Conversations
and Trends
Trends
and

Productivity
Productivity
and Problems
Problems
and

Financial
Financial
Outcomes
Outcomes

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Chapter 1 5

For Your Company
Potential
Potential
Problems
Problems

Decision
Decision
Making
Making

Marketing
Marketing
Messages
Messages

Employee
Employee
Engagement
Engagement

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Chapter 1 6

Effective
Communication
• Practical
• Factual
• Concise
• Clear
• Persuasive
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7
Chapter
1-

Communicating as a Professional

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Chapter 1 8

What Is
Professionalism?
• Excellence
• Teamwork
• Ethical Behavior

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Chapter 1 9

What Is
Professionalism?
• Dependability
• Etiquette
• Positive Attitude

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Chapter 1 10

What Employers
Expect
OrganizationalSkills
Skills
Organizational
Coherenceand
andPersuasion
Persuasion
Coherence
ActiveListening
ListeningSkills
Skills
Active
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Chapter 1 11

What Employers
Expect
CommunicationDiversity
Diversity
Communication
CommunicationTechnology
Technology
Communication
Writingand andSpeaking SpeakingSkills
Skills
Writing
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Chapter 1 12

What Employers
Expect
BusinessEtiquette
Etiquette
Business
EthicalCommunication
Communication
Ethical
TimeManagement
ManagementSkills
Skills
Time
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Chapter 1 13

Communicating in an
Organizational Context
Upward
Downward

Formal
Formal

Horizontal

Interaction

Informal
Informal

Grapevine

Social Media
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Chapter 1 14

Center on Your
Audience

The “You” Attitude
Emotional Intelligence
Business Etiquette
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Chapter 1 15

Unique Challenges of
Business
Communication

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Chapter 1 16

Global Business

Business Communication
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Chapter 1 17

Workforce
Diversity

Workplace Communication
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Chapter 1 18

The Value of
Information
• Competitors
• Customers
• Regulations

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Chapter 1 19

Pervasive
Technology

Technical Expertise
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Chapter 1 20

Organizational
Structures and
Leadership Styles
Tall

Flat

Matrix

Network

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Chapter 1 21

Reliance on
Teamwork

• Effective Communication
• Complex Group Dynamics
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