Case Study: ALLSTATE Paula Gray Lemons California Southern University Marketing/MKT 86502 August 14, 2015 Dr. Fogel Case Study: ALLSTATE Introduction This case study examines how Allstate being a conservative insurance company takes a turnaround and go after non-conservative market- motorcycle riders. While its competitors, Progressive and Geico, normally held this market and were a favor with the motorcycle riders, Allstate stepped into the picture. (Keller & Kotler, 2012). Allstate did market…
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