MAN 0331M Creativity and Innovation 2014/5 - Semester 1 Assignment Deadline: 3pm, Monday, 15th December 2014 Assignment Background: The Oxford Dictionary describes creativity as an adjective “relating to or involving the use of the imagination or original ideas to create something.” Burns (2011, p111) explains that, “creativity is important in coming up with completely new ways of doing things, rather than looking for adaptive, incremental change.” He further sites Pankhurst who defines creativity…
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