For Classicists, profitability is the supreme goal for business and rational planning, the means to achieve it. The beginning of a coherent discipline emerged in the 1960s, with the writings of business historian Alfred DuPont Chandler (1962), theorist Igor Ansoff (1965) and businessman Alfred Sloan (1963). These three men established the key features of the Classical approach: the attachment to rational analysis, the separation of conception from execution, and the commitment to profit…
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