Huawei Yang
Section 25
TA: Yiliang Hu
Date: February 9, 2013
Paul Temporal, published in 2010 by John Wiley & Sons(Asia) Pte.Ltd. Advanced Brand Management (p.1-128) * The changing roles of brand management----business evolution and the consumer: the dreadful days of product focus, the emergence of market orientation, the age of the big brands, the realization of brand value(mergers and acquisitions; external investor relations; internal communications; marketing budget allocation; internal marketing management; balance sheet reporting; licensing and franchising; securitized borrowing; litigation support; fair trading investigations; tax planning; new product and market development assessment), brand value versus brand equity, brands driving business strategy, greater focus on the brand----consumer relationship; brands----fascists or friends; brands that care; the changing role of brand management----change from an industry to a market focus, change from tactical thinking to strategic thinking; change from local market focus and analysis to global market focus and analysis; change from product management to category management; change from product branding to corporate branding, change from branding consumer products to B2B and commodity branding, change from product responsibility to customer relationship responsibility, change from physical brand world to both physical and virtual brand worlds, change from managing brand performance to managing brand value and equity, change from financial accountability to social responsibility.(p.1-18) * Building a brand strategy----brand management begins with brand strategy: strategy gives focus and direction to brand management and provides the platform that enables brand managers to gain consistency in all their brand-related activities; the role of consumer insight; living with the consumer: consumer insight is the gateway to understanding people’s rational and emotional
BUS ADMIN 738 Reading Assignment #1 by Linglin Li A Manager’s Primer For Sexual Harassment In The Workplace Rober K. Robinson & Dwight D. Frink * Sexual harassment charge has been actionable for only 25 years under the Title VII of the Civil Rights Act of 1964. * There has been a significant development in sexual harassment case law and litigation after William v. Saxbe case 1976. These developments include: (1) Nationwide legal recognition of same sex-sexual harassment. (2) Equal…
Chapter 24 Reading Notes 1. What was the purpose of the Notice to Travelers issued by the German government? To warn Americans and other Travelers that sailing to England could make them be considered an enemy of Germany during the World War. 2. What was President’s response to the sinking of the Lusitania? 1st, 2nd, & 3rd, notes? Wilson demanded a change in German policy. Firs note called on Germany to abandon unrestricted submarine warfare, disavow the sinking, and evasive replay Second…
CHAPTER 5: LIGATION Background Cloning Vectors Pgs 94 - 101 Once a gene or part of a gene has been amplified using PCR, the next step in cloning is to insert the DNA into a plasmid or cloning vector so that the fragment can be propagated. Gene is amplified insert DNA into a cloning vector to be grown. a vector is defined as an organism that transmits an infectious agent from one host to another (Infectious disease definition) A vector is an agent (such as a bacteriophage or plasmid) that is…
Stressed volunteerism and developed numerous projects stressing self-help • Self-help started with AA • Self-help movements have not, in general, been embraced by people of color o Developed their own systems of helping, however, according to reading there is a need for self-help organizations in these communities A sense of community is elusive or short-lived due to the high rates of moving, changing employment, and divorce *(Discuss: Youth-Led connection, how this affects us as SW and…
SOC 101 Reading Test-Chapters 7/8 Ruben Carrion April 1, 2015 1) Racism is a belief that one’s own race is superior. It includes two phenomena: prejudice and discrimination. Prejudices are negative beliefs about entire groups. Discrimination differs from prejudice that it involves actions rather than beliefs. Heterosexism or homophobia, these are terms used by biased persons against gays or lesbians. I am by no means a racist or homophobic, I believe everyone has a right to be whatever they want…
Trainee: Jesus Ferrer 00651 Receptive skill 1: reading for gist Materials Article ‘Do not pass go, do not collect $151’Dargaville The Christchurch Press 11.03.2005 Aims In this activity the students are going to focus only on covering the overall theme to catch the main idea from the text. Rationale The common approach of lower level language learners is to focus on reading every word and understanding every word of a text. The reader…
Phoenix Material Reading Strategies Worksheet Identify two reading goals, one short-term and one long-term. Long-term reading goal: Become a more efficient reader, learn and use the different strategies described in the reading from this week. • Short-term reading goal: Successfully complete the reading required for my current course. Write a 100- to 150-word response to each of the following questions: • How do you currently approach the weekly readings in the course?…
University of Phoenix Material Reading Strategies Worksheet Identify two reading goals, one short-term and one long-term. • Long-term reading goal: Incorporate three reading techniques: skimming, visual mapping, and text marking • Short-term reading goal: Use mapping in weekly readings Write a 100- to 150-word response to each of the following questions: • How do you currently approach the weekly readings in the course? When reading each chapter as noted on the syllabus…
University of Phoenix Material Reading Strategies Worksheet Identify two reading goals, one short-term and one long-term. Long-term reading goal: Read a 300 page book in 2 weeks Short-term reading goal: Read 8 pages a night & 16 pages a day on the weekends Write a 100- to 150-word response to each of the following questions: How do you currently approach the weekly readings in the course? I approach my weekly readings thinking I have to do it, but not really wanting to do it. I find it difficult…
Active Reading What is reading for learning? Your reading leads directly to other writing, studying, and exam activities for the course. What should you think about when reading? Think of reading as the beginning of a pipeline that sends information into a mental tube to be used for various tasks at the other end. ●So in addition you understanding the text you must figure out what you will need in the future. ●Anything you miss or misunderstand will affect the tasks such as the products you…