Approach-Approach Conflict-
The first ad that depicts this topic is the “Nicorette” ad. The gum fulfills two equally desirable needs, to whiten teeth and to quit smoking. Chewing this gum would solve both problems. I think the ad should focus more on the whitening aspect of the gum. The ad mainly focuses on the White Ice Mint Flavor. Most people are familiar with the brand name “Nicorette” and know that it is used to quit smoking. The ad could include someone with white teeth smiling to show that the gum is also used for whitening.
The second ad that depicts this topic is the “Arm & Hammer” ad. This detergent fulfills two needs, to whiten clothes and to remove stains. The detergent contains Arm & Hammer to get clothes clean and Oxi Clean to remove stains. The problem with this ad is that it uses the word “whiten”, even though detergent can be used on both colored and white clothes. The ad should use words that specify that the detergent cleans and whitens, so that it is clear that it can be used on all colors of clothing.
Approach-Avoidance Conflict The first ad that depicts this topic is the “Trident Splash” ad. In this ad, the focus is the consumer wanting a tasty snack without having to feel guilty about it having a lot of calories. The gum satisfies both of these needs because the gum is a tasty treat that is sugar free. The ad should also include the amount of calories a piece of gum has instead of just stating that it’s sugar free. The second ad that depicts this topic is the “Trublend” ad. In this ad, the focus is the consumer wanting to purchase different kinds of makeup without having to spend time figuring out which colors they need. The makeup line solves this problem by organizing the makeup into a Trublend number system. Therefore your number is the same for all different kinds of makeup such as mascara and foundation. One problem with this ad is that it doesn’t emphasize the simplicity of finding your number. The ad should tell the consumer how they could find their Trublend number.
Avoidance-Avoidance Conflict
The first ad that depicts this topic is the “Neutrogena Rapid Clear” ad. The focus of the ad is the consumer wanting to avoid acne and getting scars. The Rapid Clear gel fight acne and fades the look of post acne scars. I think the ad should include other products, such as face wash, that the Rapid Clear gel could be used with. This could boost sales of other Neutrogena products.
The second ad that depicts this topic is “Dove Clinical Protection” ad. The focus of the ad is the consumer wanting a strong anti-perspirant that will also keep their skin soft. The Dove deodorant states that it is the only prescription strength anti-perspirant with moisturizers. Something that should be included in the ad is an image depicting how smooth it will make the skin, such as a feather.
Figure and Ground The first ad that depicts this topic is the “Nestea” ad. The figure in the picture is the big bottle of Nestea, which is the brand of the ad. The ground is the actual liquid iced tea behind it. I think that all of the colors in the ad blend in too much. I think the ad would be more effective if the background was white because it would make the bottle of Nestea stand out more. The second ad that depicts this topic is the “Oscar Mayer” ad. The large sandwich is the figure. The table it is on is the ground. The sandwich is the focal point of the advertisement while the table is slightly blurred. I think the ad should include more details about the actual ingredients of the sandwich such as describing how they taste.

Closure
The first ad that depicts this concept is the “Reeses Peanut Butter Cup” ad. It features a peanut butter cup with a piece missing, as if someone has taken a bite out of it. The purpose of this ad is to make