Argentina Argentina is the 2nd largest South American and Latin-American region. With a population of just over 40 million people, the Spanish speaking country has multiple aspects of consumer behavior that influence the way that people spend. Marketing in Argentina is communicated in ways very similar to the United States. Radio and television are large factors in how marketers reach consumers in Argentina. There are 170 AM radio stations and 2000 FM radio stations in Argentina with about twelve million radio sets in use and 46 television broadcasting stations with some eight million TV sets in use. Although the marketing tactics are similar they are not as widespread as they are in the US. To put it into perspective there are roughly…show more content… There are obvious differences regarding income and population that should be noted. The majority of the income (79%) and population (76%) are concentrated in the Metro and Pampa region with together make up between 15-20% of the national territory. The remaining percentage of the population is spread amongst the remaining four regions. These regions display obvious differences in consumer behavior because of the income distribution between the regions. If you were a business owner it would be very important to understand the way that the purchasing power works within the regions. The Metro and Pampa regions obtain the Upper and Middle income households that have sustainable jobs and an income that allows them to make large-volume, less frequent purchases while still possibly looking for convenience and low prices. The other four regions contain those who have low incomes or are possibly unemployed. These people typically shop at local shops and convenience stores for more immediate purchases. This information could be looked at by marketers and businesses and evaluated to make decisions influential to the revenue of the company. For example, after looking at this data we now realize that a big business is less likely to thrive in certain parts of Argentine and that they should possibly look to relocate of change the type of products that they sale to accommodate their customers. Looking at specific marketing cohorts and evaluating them
Related Documents: Consumer Behavior (Argentina) Essay
Interested in creating a truck line even broader that it is, consumers are the most important aspect to this company and will do its very best to keep its automobiles up to performance along with the many options of the work and luxury power class. When it comes to daily driving gasoline cannot be over looked. There are the users that need more power and durability and the diesel engines are for their pickings. But then there are the consumers that need the truck model that fits their needs. This type…
their business to the growing global market trends. As the founder of I.R.G. Consulting firm, it believes more and more businesses and entrepreneurs lack the training and developments, and in-depth knowledge needed to attract the Spanish speaking consumer base. The firm was established to allow these businesses to focus on their core line of work; and leave the client support and services to the professionals. Diversification is the key for success in a Global economy. I.R.G consulting firm is…
Higher costs reduce profitability; require higher prices European firms can increase their exports to the U.S. European firms can raise their prices to the U.S. Increased exports to the U.S. lead to higher revenues What is the effect on European consumers? 11-19 How are Exchange Rates Determined? In a free market, the “price” of any currency (the exchange rate) is determined by supply and demand: The greater the supply of a currency, the lower its price The lower the supply of a currency, the…
retailing and service operations. It also develops electric and hybrid vehicles for personal and public transportation. Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune, India, and in Argentina, South Africa, Thailand and the United Kingdom and research and development centres in Pune, Jamshedpur, Lucknow and Dharwad, India, and in South Korea, Spain, and the United Kingdom(Tatamotors.com). The company operates through two business segments:…
1. Introduction The awareness of homosexual issue currently has expressed in the public society. We can find out that in the outset of the homo issue, it hides in the society, but in these decades, the homo consumers’ behavior has efficient influence on the marketing and consumer research. (John Dececco 2013) as the strong business competition,many firms plan to join to the homo market. But, the value of the homos’ market and the potential of the homos market, seem hardly to exploit and search…
memo to: CEO from: elementary division manager subject: metal whistle for toy collectiondid not pass lead testing date: cc: Executive team I was asked to present you a memo with 3 possible decision alternatives to address the problem with one of the toys included in the elementary toy collection that included a metal whistle which did not pass the testing due to small traces of lead which was slightly above the U.S. legally acceptable limits for children ages 7 and younger. The information,…
and Rubber Company reads: “All around the world, Goodyear’s purpose is to increase the value of our brands for everyone with market-driven innovation and to deliver the highest quality tires, related products and services for our customers and consumers.” Two main competitors of Goodyear are Bridgestone and Cooper Tires. Bridgestone’s mission statement is, “We strive to earn your trust by pursuing the highest quality in products, in service, in technology and in all of our corporate activities…
apply a simple framework of analysis to describe the Latin American business environment and detect research opportunities. For that, we focus on four aspects of the region: (1) the institutional context, (2) the macroeconomic environment, (3) the consumer profile, and (4) the natural resource endowments. We summarize firms’ strategic choices that result from this context and analyze their consequences for new business creation, incumbents’ survival and growth, and sources of competitive advantages…
DEVELOPMENT 9 ECONOMIC DIMENSIONS 13 SOCIO-ECONOMIC DIMENSIONS 22 CONCLUSION 24 BIBLIOGRAPHY 25 EXECUTIVE SUMMARY This report analyzes the practical implication and analysis of some of the important aspects of Organizational Behavior in two organizations - Buddha Air and Yeti Airlines and presents some recommendations on motivation, use of technology and other aspects. The analysis and interpretation of the report is solely based on the small survey,…