Executive Summary Apple computer became Apple Inc. in January 2007. Their major focus was on the PC but recently the started to move towards a more diversified product offering. Apple has an up and down history due to the constant change at the top which lead to declining market shares. Since Steve Jobs took back control of Apple, there was emergence in the company to diversify. He streamlined processes and reduced product lines in order to specialize in specific niches based on consumer feedback. Apple is doing a good job in diversifying its portfolio by adding the iPod, iPhone and Apple TV. By continuing to invest in R&D and new product development, Apple will surely continue to improve its market share and create new products With new technologies continuing to be developed and with the success Apple had on differentiation, Apple should have no problem being competitive in many years to come.
Problem Statement Apple Inc., had an up and down history. They used to charge a high price for their products but the issue was they were not able to make the consumers perceive their products to be “cool” enough or worth it to buy the same PCs for such a premium price as opposed to their competitor’s products. Also, the constant change in their top level management led to the use of different strategies which only caused more confusion in the firm – nobody really knew where Apple was going until Steve Jobs came back into the picture.
Summary of Facts Steve Jobs and Steve Wozniak founded Apple in 1976. A few months later they took on a new partner named “Mike” Markula, who was the experience businessman on the team. Their main mission was to bring a user friendly computer to the market. Shortly thereafter, the Apple II launched and made Apple the industry leader and thus led the Apple’s IPO in 1980. The landscape changed in 1981 when IBM entered the PC market. The IBM PC was an open system that the producers could clone. This led to Apple’s market share dropping sharply to 6.2% in 1982. In 1984, even though Apple introduced the Macintosh, its slow processing speed and lack of compatible software limited the sales. Net income continued to fall between 1983 and 1984m which ultimately led to the board in removing Jobs from an operational role. This would usher in the John Sculley years (1985-1993). Sculley tried to make Apple a leader in desktop publishing as well as education. This lead to a strong push to bring Apple into the corporate world. Sales exploded, which turned Apple into a global brand. Moving forwards, Sculley formed a joint venture with IBM with the goal of creating a new OS and new multimedia applications. Apple committed to switching from the Motoroal microprocessor line to IBM’s new Powerchip, while IBM agreed to license its technology to Motorola. This major initiative by Sculley was to drive down costs. This was done by shifting much of the manufacturing to subcontractors. Unfortunately, these efforts were not enough as Apple’s gross margin dropped to 34%, which was 14% below the company’s 10 year average. This ultimately led to Sculley leaving Apple for good. Like Sculley, Spindler and Amelio tried to reinvigorate the education and desktop markets. Spindler, however, rejected the plan to put the Mac OS on Intel chips and announced instead that Apple would license a handful of companies to make Mac clones. The main goal was to gain international growth under the Sprindler regime but he failed to do so miserably. Later on, Gilbert Amelio came into the scene and returned Apple to its premium price differentiation strategy. His plans worked pretty well but not good enough. And so finally, the job was given back to Steve Jobs to take control of Apple again and lead the firm to place where they can be truly proud of.
Analysis of Facts In order to fix the issues that Apple were facing, they chose to put Steve Jobs back at the helm. Since Steve took over in 1997, Apple started to move quickly towards
APPLE INC. VALUE CHAIN ANALYSIS Apple Inc., a consumer electronics firm, is more perceived as a marketing company than a technology company. This turnaround is brought by the experiences of the company throughout the years by learning with its business mistakes (Gardiner, 2008), retaining the core principles, and expanding operations through extensive partnerships. Written here are the analyses of the firm’s primary and secondary activities that led to a transformative, profitable company outwitting…
Apple Inc., Strategic Management Case Analysis GB520 Strategic Human Resource Management: Unit 1 March 13, 2012 Apple Inc., Strategic Management Case Analysis What is Strategic Management and why is it critical to the success of an organization meeting its goals and mission? Strategic management is the application of the basic planning process at the highest levels of the company. Top management sets goals for the performance of the company carefully formulating, implementing and evaluating…
Apple Inc. Kenya Jordan, Ashley Kirschmann, Etta Stewart, Leah Monego, Rodrigo Ramos ACC/280 March 27, 2011 Glenn Purcell Executive Summary for Apple, Inc. Company History Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak…
1976, Apple, Inc has been a leader and innovator in the computer industry. As a leader in the industry, Apple, Inc has to update their strategic and operational plans every couple of years in order to compete to keep their top spot. The following creates strategic and operational plans for Apple, Inc based on the SWAT analysis completed. Strategic Plan Strategic Goals: • To use innovative products and technologies to offer the best customer experiences • Increase sales volumes “Apple is ranked…
Apple Computer Introduction: Apple Computer began it’s existence on April Fools Day in 1976 when two young men decide to sell a computer that one of the men designed. Steve Wozniak (Woz) had designed a personal computer that he and Steven Jobs built together. Woz had not even considered that idea of anyone wanting to buy it, however Jobs had a vision to introduce it to the public for sale. Woz and Jobs started the Apple Company in Jobs garage and from there it has blossomed into a billion dollar…
Charla Session-Reed Apple is undoubtedly the world's largest and most innovative companies. Their products can always call attention from all over the world, which can promote the company's rapid growth. However, as the market become more mature and there is more competition involved, Apple’s investors should not only pay attention to the company’s opportunities, but also guard the possible threat. Now, the largest threat which Apple is facing is how to develop itself after the…
forecast amongst eighty one polled investment analysts covering Apple Inc. advises that the company will outperform the market. This has been the consensus forecast since the sentiment of investment analyst deteriorated on September 29, 2011. Also, the previous consensus forecast advised investors to purchased equity in Apple Inc. Based on the share price forecast the forty two analysts offering twelve month price targets for Apple Inc. have a median target of 110.00 with a high estimate of 139.00…
Remembering Apple CEO Steve Jobs as a “Transformational Leader”: Implications for Pedagogy “Transformational leadership goes beyond satisfying current needs through reward to moving followers toward achievement and growth” (KK & Kumar, 2004). III. Characteristics of an effective leader A. Winston Churchill Defines an Effective Leader 1. “Churchill defines leadership concisely as the ability to influence people to set aside their personal concerns and support a larger agenda” (Boseman, G. 2008). B…
Table of contents Apple competitive advantage ……………………………………………………………… p 3 The personal computer industry ………………………………………………………….. p 6 Apple’s competitive advantage in PCs …………………………………………………... p 9 The introduction of IPhone as a blue ocean strategy ……………………………………. p 13 Apple’s competitive position in smartphones …………………………………………… p 19 How does the death of Steve Jobs affect Apple’s overall strategy for the next 5 years …. P References list ………………………………………………………………………………
Organizational Theory on APPLE INC. 1.Introduction Power is a measurement of an actor’s ability to influence the behavior, thoughts or activities of another actor (eds Ott, Parkes & Simpson 2008). Authority, power that is legitimized by the legal and cultural foundations on which an organization is based, is the ultimate source of power in a organization (Gareth R. Jones 2001). Whenever there is a use of authoritative control it creates resistance and obedience. In this essay, power and the…