Apple is a multinational organization that sales electronic devices around the world, creates computers, cell phones, tablets and computer software. Its founders are Steve Jobs and Steve Wozniak, who were friends in college and developed the first portable computer in 1976 and started Apple Computer®. Nobody would have thought that what started as an idea of creating a personal computer was going to turn into a billion dollar company.
Apple was not very successful in the beginning but 20 years later in the early 90’s the company began to rise and the launch of the first iMac computer in 1998 the company was almost catapulted instantly and the sales began to rise. The design was very edgy and something almost never seen before at the time, green and clear plastic surrounding the round like screen, gave the computer a unique design wanted by everybody.
The team of engineers working behind these incredible gadgets is incredibly talented, and working as a team, they are able to design gadgets that have changed most people’s lives these days. The creation of the iPod in the early 2000’s followed by the iPhone, and the iPad launched a couple of years ago. These gadgets have incredibly helped millions of companies and people around the world and have helped them to communicate more efficiently and organize everything in the palm of their hands.
Technology these days plays a big role among organizations, specially in a globalized world, it is very important to be able to read an e mail or be able to have a videoconference with somebody on the other side of the world, and every business wants to have the best technology available. Apple tries to help organizations achieve their goals and keep everything organized, providing detailed oriented products that think about every aspect of a company’s needs and wants, not only designing the product itself but software as well.
The success of the company is reflected on its value, Apple's worldwide annual revenue in 2010 totaled US$65 billion, growing to US$127.8 billion in 2011 and $156 billion in 2012. It currently holds the title of the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. Its market cap is larger than that of Google and Microsoft combined.
Growing globally and opening new stores around the world, Apple manages to have a strategic marketing campaign. Making people speculate about a product that technically doesn’t exist, for example the release of the iPhone 5 was never announced by Apple it was only rumors and there were lines of people outside almost every Apple Store around the country. The product is that good that it doesn’t even need any marketing to have people making a line, and I include myself in this craziness about Mac products.
The company is very well established, with 363 stores around the world and providing excellent customer service, they keep expanding the company. They state that the Supplier Code of Conduct is strictly enforced, ensuring that their suppliers follow the same principles. It requires suppliers to provide secure and healthy working conditions, to use fair hiring practices, to treat their workers with dignity and respect, and to adhere to environmentally responsible practices in manufacturing.
This all sounds like a great company so far, but are there any unethical practices behind all this? As a big company it is normal to be watched by everybody. One of the biggest controversies that Apple faces is the criticism on Chinese underpaid labor. As we all know Apple’s products are ensemble in China as every product states in its back, and it is also known that China offers low-cost labor, it is very convenient for the company to have their products put together over there. There have been accidents that have killed people, like the one reported by Foxconn, saying that three workers died when dust from
Apple Computer Introduction: Apple Computer began it’s existence on April Fools Day in 1976 when two young men decide to sell a computer that one of the men designed. Steve Wozniak (Woz) had designed a personal computer that he and Steven Jobs built together. Woz had not even considered that idea of anyone wanting to buy it, however Jobs had a vision to introduce it to the public for sale. Woz and Jobs started the Apple Company in Jobs garage and from there it has blossomed into a billion dollar…
------------------------------------------------- Assessment 1 - Case Study Report 1 Question 1: 1 Question 2: 3 Question 3: 4 List of References 5 Assessment 1 - Case Study Report | Case: “The success of the iPod and iPhone raises the licensing question for Apple… Again”(Source: Chap 1, Page 33) Question 1: Use the cyclic Innovation Model (Fig1.9, pg. 30) figure to illustrate the innovation process in this case and provide a brief description. Innovation is not only invented…
error, has always been associated with Apple Inc.’s initiative of creativity since it was firstly proposed in 1997. The 12 years characterized by the return of its former CEO Steve Jobs have signified a dramatic success and miraculous recover from the depressed Apple in the 90s. The key factor that determined its success should be attributed to its commitment to identifying customer needs and innovation in creating new product. However it may be concerned how Apple would continue to innovate and grow…
agreement with me that the lawsuits should be also be against Apple since they are also profiting from its use. “He notes that whilst lawsuits haven’t been formally issued to him, he has been told that” since he infringed on Lodsys’s “patent, that he needs to license it and” that” he has 21 days to respond.” Ironically, the patents originated from Dan Abelow who then sold it to Lodsys. A similar case involves the company Macrosolve which sued Apple and Android developers according to the Guardian on May…
Economist.com http://www.economist.com/PrinterFriendly.cfm?story_id=15610156 Supply chains in China Core and periphery Mar 4th 2010 | HONG KONG From The Economist print edition Apple uncovers poor conduct at some of its contractors APPLE is renowned for the control it exercises over every element of its business, from design to marketing. The resulting products, to its fans, verge on perfection. But there are clearly some steps in the manufacturing process that it does not supervise so closely…
corporate cultures are Google, Microsoft, and Apple. These are well known and very sought after companies for potential employees and are competitors in the computer and technology world. Although these organizations provide similar technological innovations their corporate cultures are very different. Google is an organization that gives their employees a fun place to work, Microsoft offers both a “laid back” and professional environment, and Apple offers benefits and a professional environment…
APPLE, INC. A Case Study in External Communication Written by: Jenny Lee Ian McCarthy Andrew Nguyen Robbie Reid Dr. Robyn Walker Faculty Advisor Center for Management Communication Prepared for: Case Study Initiative Center for Management Communication 2013 INTRODUCTION As soon as the news of the Apple iPhone surfaced, David and Mary Jones eagerly bought two and switched their wireless phone carrier to AT&T Wireless, the iPhone’s exclusive wireless carrier in the United States. Several weeks…
Reasons e- Case study 1 Korean bank and IBM f- Case study 2 Apple and outsourcing g- Outsourcing in real economy h- The Apple China connection i- Bibliography | 33455611121314 | About this report This report will summarize the observation, findings and discussion about the outsourcing core reasons, why companies go for outsourcing and what are the risks involves as well as the benefits. Included in this report are two real life recent examples of outsourcing titled as case study 1 and…
Strategic Management Apple & Nokia Case Analysis 1. Table of Contents 1.0 EXECUTIVE SUMMARY OF APPLE AND NOKIA CASE 2 2.0 QUESTION 1 3 2.1 Competitive analysis of Apple and Nokia – who is stronger? 3 2.1.1 Competitive Analysis 3 2.1.1.1 SWOT Analysis 5 1.1.1 Strengths of Apple 6 2.1.1.2 Value Chain Analysis 9 2.1.1.3 Resourced Base View Tool 11 3.0 QUESTION 2 14 3.1 PESTEL analysis tool 15 3.2 Porter’s…
Introduction 4 The role of innovation in strategy 5 Innovation in organisation 6 Case study of Apple 7 Limitations on the role of innovation strategy 7 Value Chain 8 Conclusion 9 References 10 Executive Summery This course work analyses the concept of innovation, evaluates the importance of innovation in strategy and also study techniques of promoting it in organisations. In the beginning a researcher discusses the nature of…