Allergies No More

The parade magazine issue on September 15, 2013 advertisement made by Allegra and further endorsed by Wal-Mart uses boldness, sight words and simple slogans in order to convey a message of that not only by using this product to lessen allergy symptoms the user of the product essentially will begin to live more. A use of numerous bold aspects such as bold and larger than life depictions further help the ad convey its message of living more. The outdoor setting depicted in the Allegra advertisement adds emphasis to the ad because most common allergies take place outside. A normal than size flower seeping with pollen is placed at the forefront of the picture. This essentially displays the common allergy predator a flower. Flowers are known to have larger quantities of pollen within them. The use of a larger than life flower adds a possible humor to the ad because flowers tend to be rather small to scale. A lady bug is also placed on this flower to add more detail to the outdoor setting. Trees are further set back in the background showing a possible change from summer to fall. Although most allergies happen towards summer and spring there are a few allergens that uproot during the fall months. This use of fall colors (red , yellow , and orange) might seem odd to use but it actually relates back to the viewer showing that even though allergies are at its optimal peak during spring and summer, fall also possess possible allergy hazards. So you should always be prepared. This also establishes a common place that the company does care about the product user showing some type of emotional appeal. An Allegra bottle is placed against the larger than life flower. Although the flower is large in stature this shows no competition to the Allegra bottle which is roughly 4x its size. This use of large against small up scales the bottle showing that it is bigger. Usually larger depicted objects show a connection of strength and power which can be obviously seen. The connection of the larger Allegra bottle shows that allergies are no match for this medicine.

Allegra’s simple slogan “STOP SUFFERING. START LIVING.” shown in all white lettering against a dark purple background makes the phrase burst out with emphasis. Dark coloring placed underneath a bright lettering makes the lighter coloring stand out more. This use of color techniques plays in with the advertisements purpose of a much bolder lifestyle. The phrase juxtaposes itself by essentially saying that by suffering with allergies one possible could not be living a happy life or even a life at all. It makes it seem as though allergies are the epitome of bad and one should not give up the opportunity to live just because a simple thing such as allergies is holding them back. Allergies are meant to be depicted as hinderers on the typical lifestyle. This phrase is simple and short being concise and getting to the point. It makes it easy to remember when you stop suffering you start living all thanks to allergy medicine. Not only is the phrase simple but also has a trademark showing credibility to the source (Allegra). This day in age being able to be a creditable source is a large deal it shows legitimacy and establishes a trustworthy bond to other companies and even potential buys of a product or service. Wal-Mart further endorses the product by saying the product