Selected Answer Guide: CASE STUDY CASE 2-3 CAMRY goes interactive to attract black women Q1) There are three types of reference group influence – informational, normative, and identification. Assuming Bianca is a representative for the group consisting of successful, urban, professional African-American women, which type(s) of group influence do you see operating in this campaign? Informational influence is a potential since a member of the target group is implicitly saying, “You are…
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