The purpose of any organisation is to achieve it's set goals in order to be successful . Every organisation has it's own policies and procedures they need to follow in order to survive in the economy . An organisation such as Tesco controls its own performance and every one works in a group to pursue the desired results. Basically an organisation is an entity or a social arrangement which is aimed to achieve some goals and objectives which would maximise their profit. .Aims and objectives are the main focus that an organisation seeks to achieve. It then has to decide the means it will use to achieve those goals, draw up a plan and devise a strategy in order to remain a success. Most organisations have general or overall aims which they can break down into specific objectives, or targets.
By setting aims and objectives, companies give themselves a sense of purpose and direction. This provides a framework around which to create their plans. With an overall plan in place, a company can set particular targets and monitor its progress towards reaching them. Targets can vary from a sales target and/or a profits target.
I am going to discuss in this assignment how two organisations use marketing techniques to market their products. The two Companies I will look at is TESCO and ASDA, both in the supermarket chain they serve over 70 million customers daily.
Ansoff’s Product/Market Matrix
The Ansoff Matrix, designed by Igor Ansoff, classifies and explains different growth strategies for a company. This matrix
Charli Allardyce unit 3 Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns…
I am a Marketing Director; my marketing agency has gained two new clients, Alton Towers and Cadburys. This means that I will have two new marketing assistants which will both help each company market their products and make the individual businesses as successful as you can. I will include a new training pack which will give information on the marketing techniques used by both these companies, this will include how they already market their products and services, as well as what techniques they use…
Marketing Techniques Research Branding definition: The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Brand Building/Positioning: Brand Positioning is importantly needed in Market Research as it differentiates the advantages strategies. Every brand has somehow a sort…
consumers to see and believe, it targets the most common issues that woman have and it gives a clear and simple solution for it. Andrea has developed a new marketing strategy for the launch of the new 24 hour long lasting makeup foundation. The company used advertisement techniques and media conventions as a part of it. The first advertisement technique is the celebrity endorsement; 3 famous and popular actresses have been hired to be the face of the new product. These actresses come from different ethnicities…
Marketing technique Mercedes-Benz British Airways Similarities and differences Marketing Penetration Mercedes-Benz product is the automobile (cars), and an example of the regarding Mercedes is add-ons for the car like Several companies have become car modifiers of Mercedes Benz, in order to increase performance or luxury to a given model. There are many independent tuners including Brabus, Carlsson, Kleemann and Renntech who penetrate the Mercedes market. British airways have food and beverage…
Comparison of Marketing Techniques Marketing Technique Similarities Differences Market Development- Market Development is when a company markets an existing product to a new market. Similarities between Kellogg’s and Enterprise Rent a Car are that they are both market leaders which means that they are the company within the market that they sell to who sell the largest quantity of products. Differences between Kellogg’s and Enterprise Rent a Car are the customers they sell their products to because…
I will evaluate the effectiveness of the marketing techniques used by Cadbury. Overall the marketing techniques used by Cadbury have worked out extremely well, for every technique used, Cadbury have come out successful, they have made millions in profit. They continue to make lots of new products and gain more and more customers at the same time. Where Cadbury has used the marketing strategy of branding they have been massively successful, their logo is iconic, it is recognised worldwide, it is…
P1: Describe how marketing techniques are used to market products in two organisations Tesco: Growth Strategy Tesco has a well established and reliable strategy for growth, which has allowed them to strengthen their business and drive expansion into new markets. The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers into large expanding markets such as financial services, non-food and…
P1: Describe how marketing techniques are used to market products in two organisations: Private business Aims and Objectives: Top man has many business aims which will help to increase the brand awareness and also help the business so the public can recognise it. Stylex 2000 will have not as much brand awareness as topman as it is a local barbers rather than a worldwide organisation. Although topman has a huge turnover and makes lots of profit, the aims for Stylex will be to just make profit and…
skilled and trained in this sector and I have also got a really sharp and creative business mind, hence giving me an edge over others for my future career. I would like to be associated with a business such as Audi in the future with a job in the marketing/management department due to the passion I have of cars and the subject itself, business. I am currently employed at McDonalds where I work 20-22 hours on average a week, as part of a growing business. Back in year 10 at HCC, I did work experience…