Assignment
On
Analysis of Three Advertisements by a large Financial Products/ Services Marketer
Date: 28 February, 2014
Prepared For:
Shahriar Kabir
Assistant Professor, IBA-JU
Course Instructor

Prepared By:
Golam Tarek Hasan
Id: 2012-01-045

Jahangir Nagar University
Institute of Business Administration
WMBA Programme, Spring 2014
FIN 513/MKT 512: Financial Products Marketing

Analysis of the Advertisement of Eastern Bank Ltd NRB TVC 2009

At first a past television advertisement of Eastern Bank Ltd NRB TVC 2009 is considered to be analyzed.
Video lnk: https://www.youtube.com/watch?v=oHYPERLINK "https://www.youtube.com/watch?v=o1s7lcFO_XA"1HYPERLINK
At same time he show a shop for Islami Bank mCash and the TVC show beautifully that when he open the shop door he reached his home deliver the required amount of money to his mother and back to his job again, with avery good tag line like "taka hate hate , shate shate". and show that Mobile banking is extremely user friendly. Now, Islami Bank Bangladesh Limited proudly starting the Mobile Financial Services titled “Islami Bank mCash” which is the completely new addition to its existing services.

This is all found after analyzing the Islami Bank mCash TV advertisement.

Analysis of the Advertisement of PRIME BANK LTD TVC

Lastly, a recent television advertisement of PRIME BANK LTD TVC is considered to be analyzed.
Video Link: https://www.youtube.com/watch?v=eBsMHkPfLGHYPERLINK "https://www.youtube.com/watch?v=eBsMHkPfLG0"0

Published on May 16, 2013
Client: Prime Bank
Brand: Prime Bank
Campaign: Retail loans
Media: TVC
Production: Freefall Studios Ltd.
Country: Bangladesh

Concept of the advertisement: In this TVC is analyzed from the perspective of different marketing Loans. The approach of the whole advertisement clearly indicates that here their target market is Bangladeshi people especially the family persons who have small dreams but cant fullfill for lequid cash. 12 Retail Banking Loan service offer by this