MEMO Date: December 5, 2012 To: Alexandra Dimakos, Vice President of Communication From: Matthew Hildreth, Anna Aloyan and Sheebanna Saadati, Associate Directors of Communication Subject: Communication Analysis of Active Ride Our company, Mammoth Skateboards, has decided to re-evaluate all of our communication tactics by looking at what our competitor, Active Ride, has done. At Mammoth Skateboards, we need to broaden our ways of communication through visual, written and oral channels…
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