Implementation of a Company Blog Sherry Hays Westwood College BUS 500 July 21, 2014

Table of Contents Abstract---------------------------------------------------------------------------------------- 3 Executive Summary-------------------------------------------------------------------------- 4 Benefits of a Blog----------------------------------------------------------------------------- 5 Statistics---------------------------------------------------------------------------------------- 6 Downside of Blogging------------------------------------------------------------------------ 7 Cost of a Blog---------------------------------------------------------------------------------- 7 Recommendations----------------------------------------------------------------------------- 8 References-------------------------------------------------------------------------------------- 9

Abstract A business blog can be a good recruiting tool for a business. There are countless companies that have a blog and are benefiting very nicely. Blogging is a good way to communicate with customers, to create authority and to build credibility. Having a blog can be a good way to share ideas, information and get feedback from customers. When a company blogs they can generate a list of questions and use those questions to help answer questions that customers might have. Blogging can be a tool to educate and to getting someone interested in the company.

Executive Summary
The purpose of this report is to show how Thomas Technology can benefit by establishing a business blog. The Business Technology Committee has asked for a research to be done on how a blog would be beneficial. The research has been conducted by a member of the Business Technology Committee. The results of the research will show how a blog can be beneficial and how it will allow the readers to leave comments.
The conclusion that Thomas Technology will benefit from a blog is based on research showing that 81% of businesses rated their company blogs as “useful”, “important” or “critical.” An impressive 25% rated their company blog as ‘critical” to their business, this is based on information from The 2012 State Of Inbound Marketing from Hubspot.
Analysis of the data revealing the benefits of a blog:
Gives the company a voice. Place for the company’s brand to shine and show people what the company is about.
Connect with Customers. This is a way to share useful, relevant information with the readers.
Generate a list of questions. Use the list of questions to help answer questions that the customers may have.
Exchange ideas. This is a good way to encourage interaction, comments and feedback, create a conversation.
Based on the information provided in this report , I recommend that Thomas Technology establish a blog. It could be very beneficial for sharing information and to connect with customers. Benefits of a Blog
There are many reasons a business might want a blog, here are just a few reasons to blogging and how the company would benefit from blogging.
Having a blog can build credibility-a well written blog that has insightful content will allow customers to think