secondary residence. The current marketing plan is based upon a promotional startup budget of $50,000 along with an additional $5,000 dollars a month that may be adjusted parallel to operational results. The current promotional plan is to target the market through local TV ads, local newspapers, informational handouts, local radio, and local realtors ("McBride Financial Services", 2011). McBride has successfully completed the first step of the marketing plan by addressing their target customers; however…
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