Ocean Park

1. What is the level of Analysis?
The level of the analysis is the firm. Ocean Park is a firm which has been owned by the Hong Kong Government, supported by the Home Affairs Bureau and the Tourism Board and managed by the Ocean Park Corporation.

2. What type of business is it?
It is entertainment business which is a Amusement Park. Ocean Park’s vision is to be the world leader in providing excellent guest experiences in an amusement park environment connecting people with nature.

3. What is the Sustainable Competitive Advantage?
Ocean Park gives variety types of entertainment to its customers simultaneously such as rides, nature, animals and related activities. It created a new concept of amusement since before the time amusement parks used to only deal with one concentration.
Also, in the competition with Disneyland, The Ocean Park did not decided to compete head-to head with its competitor, but took a strategy of co-existence. This strategy made the Ocean Park survive from the battle with a giant-size company, Disney, and even ahead.
4. What is the core strategic problem?
Although Ocean Park seems like it is ahead for now in the competition with Disneyland, there is always the threat that Disneyland might pull ahead. Moreover, Disneyland has been exclusively selected for a pilot scheme to bring in tourists from among Shenzhen’s 12 million migrants, and since these amusement parks’ majority customers are tourists from mainland China. This