performance expenditures. A strategy is to expand the performance income by supplementing it with sales of symphony recordings. Such recordings should be downloadable into iPads, MP3s, etc. Recordings should be available through the symphony website, Amazon, iTunes store, etc. This is also an access-based strategic positioning that will serve a subset of fans who cannot attend symphony performances due to time and location. She can also expand the portfolio of concerts, such as those offered by other…
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