Test 2 Study Guide – Chapters 9, 10, 5, 6, & 7 Note: Most questions are drawn from Chapters 9 and 10 TOPICS TO STUDY Nominal, ordinal, interval, & ratio data Measuring consumer attributes o Attitudes toward a brand o Perceptions of a product o Number of times you work out per week o Height or how much you weigh Measurement process o Assigning numbers or labels to persons, objects, or events in accordance with specific rules for representing quantities or qualities of attributes…
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