practice in Chinese market, it could be found that it is in 2003 that Nissan established a branch aiming to conduct multinational operation in Chinese government (Terpstra et,al., 2012). Up to now, it is calculated that Nissan has about 11 types of vehicles in Chinese market, ranging from ordinary types to classical types. Even though Nissan enjoys a good reputation because of its quality and price, however recently due to political relationships between China and Japan, people have witnessed a consistently…
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