Programme: MSc International Marketing Module Title: International Marketing Management SRN: International marketing plan: FitFlop's entry into South Korea Page count: 21 pages Word count: 3,216 words (excluding title page, contents page, references, diagrams of models, bibliography and appendices) Contents Page Executive summary 3 1. Introduction 4 2. Analysis of target country 4 3. Market entry mode 6 4. Segmentation, targeting and positioning 8 4.1 Segmenting the South Korean…
Words 6676 - Pages 27