that the product will not really eliminate the wrinkles, they will still purchase it. Consumers are buying a chance and a dream; they kind of believe that once they use and continue using the product, they will look like the celebrities on the advertisements. The business of looking good is the major contributor to the U.S. economy. While food, clothing and shelter are thought to be basic necessities of life, the reality is most clothing purchase are driven by fashion (luxury desire) not need. Cloth…
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