INDUSTRY PROFILE INTRODUCTION 70% of world rubber consumption goes into the tyre industry. The growth in world tyre production has been in response to the growth in the automotive industry. Consequently, tyre production has been a driving force behind growth in the world elastomer industry. At the same time, the improvement in quality and variety of elastomers has enabled the tyre industry to achieve its goals of providing grip, control, safety, comfort and other important features of tyres. The…
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