Technological Factors: In 2012-13, 76% of Australia’s 15.4 million users made a purchase or order over the internet. The most popular types of purchases were travel, accommodation, memberships or tickets of any kind (Statistics, 2014) In the last few years online travel and accommodation booking has become increasingly popular. The trend is accelerating each passing day. More than 148.3 million people use the Internet to make reservations for their accommodations, tours and activities…
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